Political sins and partisan hubris: The (expected) case of Kamala Harris
Political sins and partisan hubris: The (expected) case of Kamala Harris by Santiago Bedoya Pardo Hubris (in ancient Greek ὕβρις,…
Transforming Political Praxis
What is Apex Perú?
We are a Peruvian consulting firm that offers strategic solutions in the political and economic sphere, focused on empowering our clients. We adopt a multidisciplinary approach that integrates best practices and knowledge from various areas, supported by constant research and solid data. We incorporate digital technologies and artificial intelligence, aligning ourselves with scientific trends in Europe and the United States. We are committed to excellence, integrity and professionalism, helping our clients face the challenges of the political and economic environment in Peru and Latin America, standing out as strategic allies in a dynamic and competitive scenario.
What we Offer
Services
Campaign Strategy
Campaign Strategy
We design personalized campaign strategies that maximize the influence and reach of our clients, ensuring an effective connection with their audience and achieving a significant electoral impact.
Opinion Polling (Surveys and Focus Groups)
Opinion Polling (Surveys and Focus Groups)
We deeply analyze citizen sentiment, providing a clear and precise vision that allows our clients to anticipate trends, adjust their strategies and make informed decisions with a focus on impact and effectiveness.
Digital and Social Media Strategy
Digital and Social Media Strategy
We create innovative and effective digital campaigns, optimizing the use of social networks and online platforms to increase visibility and engagement, reaching key audiences in an impactful way.
Political Communication
Political Communication
We develop and manage clear and persuasive messages that reinforce the image of our clients, using advanced techniques to influence public opinion and build an effective and solid narrative.
Crisis Management
Crisis Management
We provide real-time advice and support to confront and mitigate crisis situations, protecting our clients' reputation and helping them maintain control at critical moments.
Public Policy Analysis
Public Policy Analysis
We offer exhaustive analyzes and recommendations for the development of sound policies, based on data and aimed at solving social and economic problems in a sustainable way.
Regulatory Compliance and Legal Advice
Regulatory Compliance and Legal Advice
We provide specialized legal advice and regulatory compliance support, ensuring that our clients operate within the legal and regulatory framework with confidence and security.
About Us
Apex Perú is made up of a multidisciplinary team of highly qualified analysts and researchers, trained in the most prestigious universities in Peru and the world. Combining their experience and knowledge, they develop innovative strategic solutions that strengthen decision-making and optimize management in the political and economic sphere, guaranteeing a comprehensive approach with real impact.
Mission
Our mission is to be the strategic ally of our clients, providing comprehensive policy advice and innovative solutions that drive their success in a dynamic and complex environment. We are committed to offering high-quality, personalized services based on rigorous data analysis, which allow our clients to make informed and effective decisions. With a focus on excellence, integrity and transparency, we are dedicated to strengthening our clients' ability to influence and lead with confidence in the political arena.
Vision
Our vision is to be the reference consulting firm in the region, recognized for our ability to anticipate trends and challenges, providing our clients with innovative and effective strategies that promote their leadership and success in a constantly changing environment. We aspire to be the preferred strategic partner, offering a comprehensive, data-driven approach that enables our clients to make the best possible decisions, quickly adapt to new realities, and achieve their goals with confidence and precision.
Team Members
Founding Partners
Orietta Castro Varas
Chief Executive Officer
Orietta Castro Varas
Chief Executive Officer
BA in Political Science and Public Administration, Universitat Pompeu Fabra; MBA candidate, Universidad del Pacífico
BA in Political Science and Public Administration, Universitat Pompeu Fabra; MBA candidate, Universidad del Pacífico
Víctor Andrés Marroquín-Merino Torres
Senior Consultant and Chief Political Strategist
Víctor Andrés Marroquín-Merino Torres
Senior Consultant and Chief Political Strategist
AOS in Acting, American Academy of Dramatic Arts; BFA in Theatre, Politics, and History, New York University; MSc in Latin American Studies, University of Oxford
AOS in Acting, American Academy of Dramatic Arts; BFA in Theatre, Politics, and History, New York University; MSc in Latin American Studies, University of Oxford
Santiago Felix Morán
Chief Operating Officer
Santiago Felix Morán
Chief Operating Officer
International Relations, Australian National University; BS in Industrial Design Engineering candidate, University of Twente
International Relations, Australian National University; BS in Industrial Design Engineering candidate, University of Twente
Researchers
Santiago Bedoya Pardo
Political researcher
Santiago Bedoya Pardo
Political researcher
BA in History and Politics, Oxford University
BA in History and Politics, Oxford University
Manuel Calderon Ruiz
Legal Reasercher
Manuel Calderon Ruiz
Legal Reasercher
LLB, Universidad de Lima
LLB, Universidad de Lima
Raúl Mathias León Petersen
Economic researcher
Raúl Mathias León Petersen
Economic researcher
Bachelor of Economics, University of Queensland; MA in Public Policy Studies with Certificate in Research Methods, University of Chicago
Bachelor of Economics, University of Queensland; MA in Public Policy Studies with Certificate in Research Methods, University of Chicago
Nicolás Vargas Varillas
Social researcher
Nicolás Vargas Varillas
Social researcher
BA in International Studies & MPhil in Latin American Studies, Leiden University
BA in International Studies & MPhil in Latin American Studies, Leiden University
Fabrizzio Milla Angeles
Communication researcher
Fabrizzio Milla Angeles
Communication researcher
BA in Communication candidate, University of Lima
BA in Communication candidate, University of Lima
Oliver Jones-Lyons
CHIEF STRATEGIST FOR UK AND EU AFFAIRS
Oliver Jones-Lyons
CHIEF STRATEGIST FOR UK AND EU AFFAIRS
Psychology, Philosophy, and Linguistics candidate, Oxford University
Psychology, Philosophy, and Linguistics candidate, Oxford University
Our Latest Articles
Kaleidoscope
Here you will find articles that combine rigorous research and expert opinions, providing perspectives for tackling current challenges with accurate information and effective strategies.
Political sins and partisan hubris: The (expected) case of Kamala Harris
Political sins and partisan hubris: The (expected) case of Kamala Harris by Santiago Bedoya Pardo Hubris (in ancient Greek ὕβρις,…
Political sins and partisan hubris: The (expected) case of Kamala Harris
Political sins and partisan hubris: The (expected) case of Kamala Harris by Santiago Bedoya Pardo Hubris (in ancient Greek ὕβρις,…
Frequently Asked Questions
What is the work process with your consultancy?
At Apex Perú Political Consulting, our focus is to offer our clients a comprehensive journey that begins from a personalized diagnosis to the implementation and continuous optimization of strategies. Our process not only seeks to meet immediate objectives, but is designed to offer our clients a sustained advantage over their competition.
- Personalized Strategic Diagnosis:
Each client faces a unique context, so we begin with an in-depth assessment of their political and economic situation. This comprehensive analysis, supported by the use of advanced technologies and global data, allows us to precisely identify the opportunities that will make our clients stand out in a complex political environment.
- Custom Strategy Design:
Based on this diagnosis, we develop a tailored strategy, specifically designed to maximize impact. Our multidisciplinary approach, which integrates international best practices with a deep understanding of the local context, ensures that each step is carefully planned to produce results that transcend the immediate.
- Dynamic Execution and Constant Monitoring:
The implementation of our strategies goes beyond the simple execution of actions. We make sure to accompany each phase with constant monitoring in real time, using digital tools that allow strategic adjustments to be made quickly and effectively. This flexibility ensures that our clients are always one step ahead.
- Continuous Optimization and Measurable Results:
We believe that an effective strategy must evolve with circumstances. That's why our work includes a continuous review of results, with the goal of refining tactics and ensuring that objectives are met and exceeded. This constant optimization process ensures that solutions are not only immediate, but sustainable in the long term.
- Commitment to Confidentiality and Security:
We know how crucial it is to protect sensitive information in the political sphere. Our team is committed to the highest standards of confidentiality, ensuring that all information shared with us is protected under strict security protocols.
This comprehensive approach allows our clients to not only successfully meet current challenges, but also anticipate and overcome future challenges. Working with us means having a strategy designed to boost your leadership and ensure a lasting competitive advantage in the political environment.
How do you manage the confidentiality and security of sensitive information?
In our consulting firm, the confidentiality and security of sensitive information are fundamental priorities. We implement strict security protocols, including encryption technologies and access controls, to ensure that our clients' data is protected at all times. Additionally, we sign confidentiality agreements (NDAs) with each client, ensuring that shared information is handled ethically and professionally, complying with all current legal regulations. Discretion is a pillar of our work, and we are committed to maintaining the integrity of all information during and after each project.
Do you work with all political parties or just one in particular?
We are a politically neutral consulting firm, which means we do not align ourselves exclusively with any political party. We work with a wide variety of actors, including different political parties and private companies. Our approach is to provide unbiased, data-driven strategic solutions tailored to the specific needs of each client, regardless of their political orientation or sector. The diversity of our clients reinforces our commitment to objectivity and professionalism in every project we undertake.
What is the cost of your services and how are payments structured?
- Provide a general answer on pricing models (per project, monthly, etc.), highlighting flexibility or customization.
Do you work only at a local level or also at a national/international level?
We work both locally, nationally and internationally. Although our consulting firm is based in Peru, we have a highly trained team whose analysts and researchers have completed their higher education at the best universities abroad. In addition, many of them have lived or reside outside of Peru, which provides them with a global perspective and a deep understanding of different political and economic contexts. This allows us to offer strategic solutions adapted to local and international realities, guaranteeing a comprehensive approach to each project we undertake.
What type of clients usually hire your services?
Our services are contracted by a wide variety of clients, including public and private companies, political parties, candidates and pre-candidates for elected office, as well as non-profit organizations. This diversity reflects our ability to adapt strategic solutions to the specific needs of each sector, always maintaining an objective and professional approach in each project we develop.
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